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Trends for working in the PR industry

Public relations (PR) is an ever-evolving industry. Staying on trend is a must if you want to avoid looking outdated and out-of-touch.

The PR experts at Adoni Media, an award-winning PR and digital agency have shared the biggest Public Relations trends of this year so far.


Make sure you brush up on email etiquette. Everything from media releases to brand deals are solidified via email. In this global industry, it can be increasingly hard to meet up in person, and email and Skype often replace traditional boardroom meetings.

Adoni Media’s PR Consultant Hayleysuggests writing emails in dot points if you need to communicate quickly and clearly – try to eliminate excess words that aren’t necessary to getting your point across.

Given how much email is used, it’s worthwhile maintaining a detailed address book, adding your professional photo to your signature and creating a custom tagline to appear at the bottom of each email you send.

Remember though, the phone isn’t dead – follow up an email pitch with a call to better form a personal relationship with a journalist.


PR relies on networking. From sharing brand content, generating publicity, creating business partnerships and finding out about new brands and current events – the fastest and often most efficient way to network nowadays is online. Use social networking sites such as LinkedIn and Instagram to network and share your personal brand.

Instagram is a favourite platform for PR managers, as it is one of the best places to find new emerging businesses and organisations.

It is also important to use Instagram as a branding tool. Showcase your services or products by creating a consistent and memorable theme to your company’s page. It can be as simple as using the same filter on all your images. Use captions to their full potential by adding hashtags and keywords.

Niche markets

Social media platforms allow content creators to share and communicate directly with their target audience. Sub-reddits, fan pages on Twitter and single topic podcasts allow niche groups to connect and enjoy ashared love.

After defining your specific target market, use hashtags, geo-location and trending posts to find your niche and communicate withthem appropriately.

Emily Carter: Emily, a trained environmental journalist, brings a wealth of expertise to her blog posts on environmental news and climate change. Her engaging style and fact-checked reporting make her a respected voice in environmental journalism.