Now you are ready to launch your business on the internet. You want to be creditable, you want others to see you as a treasure with endless value. Everyone that receives your newsletter, sales letter or reads your blog is there for value. Your reputation it is your brand and it is fragile.
The Leader: The person with the answers.
What problem can you solve for these people?
Can you put yourself in their shoes?
How can you bring more value to their business?
Your brand is your personality, your brand is you. How the world sees you is your opportunity to show off how much you know about your niche. You are the one with the solutions and that will set you apart from others, you are in the position that you are looking for. Show it off!
Here are some important things you should remember:
Design is not your brand. Yet it can reflect parts of your personality. How you dress up and go out is the image you want the world to see.
Advertising is not your brand it is world’s perception of how we present ourselves and the products we want to be seen or heard. How you act when you are out.
Public Relations is not your brand it is getting people to verify that you deliver on what you have promised in a positive way adding credibility to you.
Collateral. Collateral is not your brand. It’s function is to add interest and information to those who have decided to check you out.
Concept is not your brand. A great concept can get someone to talk to you as a salesperson or click onto your link. Examples: YouTube to do your blogging, a great sales letter, banner or add. Keeping it simple (takes a licking and…) you got the idea. Good concepts surprise, great concepts hold attention, Effective concepts are very specific, and very simplistic, about what they want to achieve.