Social media has become an essential part of modern marketing strategies. Plus, there’s no denying that Instagram is one of the most important platforms out there. With over 1 billion active users, it’s easy to understand why businesses have turned to Instagram to promote their brands. Furthermore, influencers famous on instagram is always introducing new features to improve the user experience. In this article, we’ll discuss the latest features that businesses can use to maximize their visibility and reach a larger audience.
- Instagram Shopping
Instagram Shopping allows businesses to tag their products within their posts, so users can click on the products and get redirected to the brand’s website to complete the purchase. The Instagram Shopping feature is beneficial for businesses because it makes the purchase process effortless for the customer. It also provides an opportunity for the brand to generate more sales.
- IGTV
IGTV is a relatively new feature that allows users to upload videos up to an hour long. IGTV is suitable for businesses that want to create more extended educational or instructional videos. Whether it’s showcasing how a product works or providing an exclusive behind-the-scenes look, IGTV is an excellent avenue to give your audience a more comprehensive insight into the brand.
IGTV is another video feature on Instagram that allows users to create and share long-form videos. IGTV is excellent for businesses that want to share more extended videos, such as tutorials, interviews, and product reviews. IGTV videos can be up to 60 minutes long and have a separate section on users’ profiles, making it easy for your followers to find and watch your video content.
- Instagram Stories
Instagram stories have become one of the most popular features on the app. This feature is perfect for storytelling, brand promotions, and limited-time offers. Additionally, businesses can also use Instagram Story Highlights to curate their most popular stories, making it easier for visitors to navigate through the brand’s story highlights.
- Instagram Reels
Instagram Reels is a new feature that allows users to create and share 15-second videos. With this feature, businesses can create short, targeted, and creative videos to showcase their products or services. Instagram reels have become a go-to for businesses because they offer a chance for brands to display their creativity and stand out in the competitive social media game.
- Instagram Ads
Instagram Ads are a great way for businesses to reach their target audience through boosted posts, sponsored ads, and influencer marketing. Instagram Ads ensure that the brand’s content reaches a specific group of people, regardless of how many followers the brand has. Instagram ads have become one of the most effective ways to reach a larger audience, generate leads, and boost sales.
Instagram’s new features have opened up many possibilities for businesses to market their products and services better. As Instagram continues to improve its features, companies must take advantage of them to stay ahead of the curve. Whether it’s the IGTV feature for longer content forms or Instagram Ads to reach a broader audience, businesses must optimize these features to leverage their brands effectively.
